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The Client

The Goal

  • To produce internal user generated style content for styles that are new or excessive in stock and require pushing

  • To replicate consumer driven content by analysing patterns in location, fashion and editing of past customers viral content

  • To record and keep track of key performance indicators

  • Video shooting and editing for reel and TikTok format

  • Produced content for new and existing lines including the Teletubbies collaboration

  • High performing reels reaching 17k + views​

  • Stills used across website and social media

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Social media content for Koi Footwear shot by Maheen on iPhone. Movement direction and styling by Maheen. With a background in footwear Maheen has the ability to make an image shoe focused using precise angles and composition. Creating still images and edited transitional reels such as unboxing videos and try on hauls. More here: https://www.koifootwear.com/

Results

©2022 by Maheen Malik.

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