MAHEEN MALIK
ART DIRECTOR PRODUCER CONTENT CREATOR
The Client
Photography and Content Creation for Lemonade Dolls - the fastest growing lingerie brand in the UK with a message of empowerment, acceptance and comfort.100% of the products are made from recycled or ethically sourced materials such as Modal, a cotton alternative that uses less water and land for production. Beauty can exist without pain - no under wiring involved.
The Goal
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To produce user generated style content for the new Red Fire and Blue Synergy sets as well as the Best Selling Coral and Neon Pink Sets
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To feature a variety of product styles in the campaign : Brief, thong and high waisted
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To feature products within beautiful Italian landscapes without the eye watering fees
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To work closely with the in house social media manager to incorporate the content organically into existing social assets, remaning true to the brand values and style of editing
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To record and keep track of key performance indicators
Results Driven Solutions
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Location based high quality Summer content without the eye watering budget
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A personalised and attentive service authentic to the brand
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Reels reaching up to 4500 views on Instagram
