MAHEEN MALIK
ART DIRECTOR PRODUCER CONTENT CREATOR
The Client
Social Media Creative Direction and Content Creation for Lamoda. Over a 2 year period providing effective and high performing assets targeted both at existing and new customers. Used across social media, web banners, sponsored ads and wholesale catalogues. Hiring freelancers accordingly and liaising all components of a shoot from location scouting to invoices.​ Effectively transforming the brands imagery to a modern, unique feel that harmonises the consumer and product. Content includes still images, unboxing, lifestyle shoots, product shots and try on hauls with copywriting text for increased consumer engagement. More Here: https://lamoda.co.uk/
Results Driven Solutions
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Reels consistently reaching upto 1 million views
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Consumer targeted and research based content featuring current, trending concepts
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5k+ growth in followers over annual time period
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Attracted new wholsesalers such as Zalando, Amazon and Urban Outfitters
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Worn by celebrity clients such as Christine Quinn in Netflix series Selling Sunset
The Goal
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To produce internal user generated style content for styles that are new or excessive in stock and require pushing
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To replicate consumer driven content by analysing patterns in location, fashion and editing of past customers viral content
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To work closely with the in house social media manager to incorporate the content organically into existing social assets
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To produce content in line with the social calander and annual relevant dates
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To record and keep track of key performance indicators
