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The Client

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Amara Woods Is a Candle Business started in 2019. Merging her love for textiles, candles and meditation Shirley produced a line of luxury candles including pocketable meditation candles perfect for on the go.

The Goal

  • Current social media evaluation

  • To expand the customer basis

  • To target male customers in addition to existing female customers

  • To grow followers and engagement 

  • To produce high quality assets for annual and for the upcoming autumn period

  • To communicate the brand story, values and USP of the products

Feedback

Results Driven

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Before​

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After

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  • High quality assets used across website and social media

  • Tiktok platform created for client

  • Instagram highlights and covers created

  • Direct and aspirational competitor analysis

  • High quality assets produced that showcase the USP of product as handmade, organic, sustainable, pocketable and an ideal gift

  • Graphics assets produced to market the autumnal product range

  • Gender neutral assets created for fluidity

''Excellent business consultation. Very thorough and analytical providing me with a strong action plan to move my business to the next level.  Maheen is very knowledgeable and insightful and I am very excited to be working with her. Would highly recommend ''

©2022 by Maheen Malik.

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